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About Us

Pinrose is a luxury fragrance brand based in San Francisco, CA. In 2014, Erika Shumate and Christine Luby founded the company with the vision to make high quality fragrance a playful, effortless, everyday experience for the modern millennial. They are on a mission to pull the fragrance industry out of the dark ages by leveraging technology to help customers shop and by creating a brand that celebrates accessible luxury through "quirky elegance”.

Pinrose uses synesthesia to personalize the buying experience for each customer. Shumate and Luby created a quiz that asks a series of color, shape, and sound preference questions. At the end, the quiz generates a customized scent "prescription". Over 100,000 people have taken this quiz and contributed to the recommendation algorithm.

All Pinrose eau de parfums are designed by the best Master Perfumers in the world. We work with Tom Ford and Jo Malone’s perfumers to create unique pieces of wearable art that are inspired by mood boards, songs, and personas. The scents are manufactured in the United States with the highest quality and most sustainable ingredients collected from around the world. All Pinrose products are phthalate, paraben, cruelty, and gluten free.

Pinrose 30ml bottles and Pinrose Petal Packs were designed for on-the-go women. Petal Packs include 25 Petals - perfectly dosed single use fragrance sachets. Not only are Petal Packs great for travel, but also are the perfect entry-level product for customers who are wary of the perfume counter.

Meet the Founders

Erika Shumate + Christine Luby

We built Pinrose around our shared goals: create high-quality and interesting fragrances, reimagine the status quo, and laugh daily. We met while in school. We became fast friends, bonding over a mutual love of improv, fractal geometry, and the 1996 Chicago Bulls.

Erika has been studying the psychology of scent since college and came up with the idea of Pinrose after helping countless friends shop for fragrance. And Christine…well, she just has the nose of a bloodhound.

The ritual of applying fragrance is short, but significant. We hope that when you apply Pinrose, you experience a moment of joy that adds a skip to your step and brightness to all of your great adventures.